Today: February 14, 2016, 4:57 am

Bulgaria fruit and vegetable juice market led by Lines Holding in 2012 with a 12% value share
Fruit/Vegetable Juice in Bulgaria - a new market research report on 2014-03-13 08:41:01
Fruit/vegetable juice was positioned by companies as a healthier alternative to carbonates and this was a belief that consumers also held. However, the juices and nectars of higher quality which contain over 25% of juice still did not see significant growth because Bulgarians remained price-sensitive as a result of financial crises which affected the country over the review period. In order to attract consumer attention and increase their sales, market players segmented the market by age group of consumers and by channel, with specific offerings for on-trade and off-trade.

Lines Holding was the leading company in the fragmented juices market in Bulgaria with 12% value share. The second position was held by Coca-Cola HBC Bulgaria AD with 11% of value sales, and a very close third was Nova Trade OOD with 10.8. The market leaders retained their positions from the previous year due to their strong brands which are easily recognised and sought after by most consumers.

The key trend in juices, as in most other categories in non-alcoholic drinks, is expected to be healthy products and healthier living. Most juice manufacturers are likely to emphasise the already acquired good image of their products as healthy and continue adding vitamins, minerals, etc to their drinks.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 407 Words
Related Articles
More From Finance
Arizona Real Estate Stats 2015
COMMENTARY by Tom Ruff of The Information Market Permission is granted only to ARMLS® Subscribers for reproduction with attribution [..] Announces New Trader Counsel Services
LONDON - Jan. 25, 2016 - British financial news source has announced that it will now be offering the [..] Offers Free Advice For Getting Completely [..]
Everyone has some degree of debt to deal with. Some folks have a lot of it, and they need to [..]
Offshore Processing slashes credit card processing costs [..]
High risk and high volume merchants engaged in unconventional trades, such as Adult Content, Adult Goods, Online Casinos, Online [..]
Real-Estate-Yogi Offers Free Advice to Returning Veterans [..]
Veterans of the United States are returning from active duty and need places to live. It is up to lenders [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.