Today: September 28, 2016, 2:03 am
  
Finance

Bulgaria fruit and vegetable juice market led by Lines Holding in 2012 with a 12% value share

companiesandmarkets.com
companiesandmarkets.com
Fruit/Vegetable Juice in Bulgaria - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-03-13 08:41:01
Fruit/vegetable juice was positioned by companies as a healthier alternative to carbonates and this was a belief that consumers also held. However, the juices and nectars of higher quality which contain over 25% of juice still did not see significant growth because Bulgarians remained price-sensitive as a result of financial crises which affected the country over the review period. In order to attract consumer attention and increase their sales, market players segmented the market by age group of consumers and by channel, with specific offerings for on-trade and off-trade.

Lines Holding was the leading company in the fragmented juices market in Bulgaria with 12% value share. The second position was held by Coca-Cola HBC Bulgaria AD with 11% of value sales, and a very close third was Nova Trade OOD with 10.8. The market leaders retained their positions from the previous year due to their strong brands which are easily recognised and sought after by most consumers.

The key trend in juices, as in most other categories in non-alcoholic drinks, is expected to be healthy products and healthier living. Most juice manufacturers are likely to emphasise the already acquired good image of their products as healthy and continue adding vitamins, minerals, etc to their drinks.

Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Press Information


Published by
Mike King
London: +44 (0) 203 086 8600
e-mail
www.companiesandmarkets.com



# 407 Words
Related Articles
 
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited www.monexo.co/in mukesh.bubna@monexo.co P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, DayTradeToWin.com is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.