Today: November 27, 2015, 12:17 am

Bulgaria service station retailing market: New market research published
Service Station Retailing in Bulgaria 2012 - a new market research report on 2014-03-13 07:41:02
Based on our proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Bulgaria. As well as outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it details retailers´ c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Report Scope

- Benchmark your service station retail offer against the major national players by examining their number of sites, shops, and car washes.
- Develop marketing ideas for your service station shop, car wash, and card propositions by examining the activities of players across Bulgaria.
- Make informed pitches to potential partners by gaining insights into the major retailers´ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

Key Highlights

In 2011, fuel consumption in Bulgaria continued the decline started in 2010, falling 9.4%. Petrol sales fell dramatically in 2011, by 27.7% compared to 2010. Diesel sales, on the other hand, increased by 5.6% in 2011.

27.6% of service stations in Bulgaria are operated by the top five fuel retailers. The total number of service stations in Bulgaria declined 1.1% to 3,106 in 2011.

In 2011, shops were present at 71.3% of all service stations in Bulgaria. The total service station network of shops declined by 1.1% in 2011 to 2,215.

Reasons to Buy

- Which are the top five players in the Bulgarian service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Bulgaria?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships, and suppliers used?

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Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

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