Today: February 7, 2016, 12:33 am

Bulgaria soft drinks market reports increased revenue share from multinationals at the expense of local companies
Soft Drinks in Bulgaria - a new market research report on 2014-03-13 08:43:01
The effects of the economic crisis are weakening. Although 2011 saw consumer optimism which resulted in them spending more, in 2012 the EU crisis and Greek crisis which both affected the Bulgarian economy made consumers cautious once again. Bulgarians limited their spending on premium products but as a whole, consumers in the country see soft drinks as a necessity so spending on them will only be slightly limited.

Bulgarians are becoming more health-conscious. Towards the end of the review period consumers became more health-conscious and this was reflected in their choice of soft drinks as well as food. Although companies are still catching up with this trend in terms of fortified and functional drinks, they are active in promoting products such as bottled water as healthy and are likely to develop further in order to respond to increasing consumer demand.

Multinationals are growing their shares at the expense of small local companies. Although both multinational and local companies have leading positions in soft drinks, multinationals are developing rapidly and they are constantly growing their shares. This often happened at the expense of small local companies, the number of which decreased by half since the beginning of the review period.

Off-trade generated the majority of volume sales while on-trade led in value terms. The bulk volume of soft drinks are consumed at home and purchased from the off-trade channel. The only exception to this rule is energy drinks, the majority of which are consumed in on-trade. The potential of on-trade is seen by leading companies and they developed novelties in terms of branding, packaging and even product types to appeal to on-trade consumers.

Slower volume growth but higher constant value expected over the review period. Volume growth of soft drinks is likely to slow down due to the maturity of some subcategories. However, it will continue growing in constant value terms. This will be due to new product developments and consumers trying new, more premium products.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 527 Words
Related Articles
More From Finance Announces New Trader Counsel Services
LONDON - Jan. 25, 2016 - British financial news source has announced that it will now be offering the [..] Offers Free Advice For Getting Completely [..]
Everyone has some degree of debt to deal with. Some folks have a lot of it, and they need to [..]
Offshore Processing slashes credit card processing costs [..]
High risk and high volume merchants engaged in unconventional trades, such as Adult Content, Adult Goods, Online Casinos, Online [..]
Real-Estate-Yogi Offers Free Advice to Returning Veterans [..]
Veterans of the United States are returning from active duty and need places to live. It is up to lenders [..]
The Experts at Explain How to [..]
Foreclosures have gone through a decrease over the past decade, but that doesn’t mean they don’t still happen. People who [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.