2013-09-26 09:27:57 - Fast Market Research recommends "Burger King Holdings Inc in Consumer Foodservice (USA)" from Euromonitor International, now available
Burger King ranked third in brand terms in burger fast food in the US behind McDonald's and Wendy's in 2012. The chain has long filled the second position behind McDonald's; however, Wendy's was able to surpass the brand in value terms in 2010 and Burger King fell further behind. In 2012, Burger King focused on improving its brand positioning in order to appeal to a wider range of potential consumers, including women and families. To this end, Burger King has attempted to reposition itself as...
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Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
BURGER KING HOLDINGS INC IN CONSUMER FOODSERVICE (USA)
LIST OF CONTENTS AND TABLES
Summary 1 Burger King Holdings Inc: Key Facts
Summary 2 Burger King Holdings Inc: Operational Indicators
Summary 3 Burger King Holdings Inc: Competitive Position 2012
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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009
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