2014-01-08 23:23:01 - In-Car Entertainment in the United Kingdom - a new market research report on companiesandmarkets.com
TomTom International held the largest share in 2012, with 18% of retail volume sales. Although in-car navigation is in decline, TomTom is a widely known brand and has a full presence in various outlets. TomTom units are not only available in electronic and appliance specialist retailers, but also from supermarkets and department stores. TomTom continues to run promotional deals, making satnav very affordable for the average consumer. TomTom also provides a wide range of in-car navigation devices, with various screen sizes, special features and different levels of sophistication.
In comparison to 2012, in-car entertainment deteriorated further by reporting a 12% retail volume decline in 2013. In retail value terms, the performance in 2013 was also weaker than 2012, with a drop
of 14%. British consumers either purchased a new car or bought a fully-loaded used car for their traveling needs. The economic turbulence continued to affect consumers in terms of choice of expenditure.
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