2014-01-08 11:33:02 - Computers and Peripherals in China - a new market research report on companiesandmarkets.com
Lenovo (China) Ltd consolidated its leadership in computers in 2012, to account for a retail volume share of 30%, an increase of one percentage point on 2011. Through the number one brand in computers, Lenovo, the company offers a wide variety of mass to premium trendy computers. Furthermore, it has set-up an online shop (www.shop.lenomo.com.cn), tapping into the boom in internet retailing in China in the review period.
Laptops, which accounted for a 46% share of retail volume sales of computers in 2012, continued to record healthy growth in 2013. Consumers are drawn to laptops because of their full functions as an electronic device and high portability. Thus they are suitable for family/home and office use. Many consumers in China are
trading-up to laptops from desktops, due to their growing disposable income and the increasing affordability of such devices. However, with the boom in tablets and other portable computers, laptops´ retail volume growth slowed down from 2010.
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