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Imaging Devices in China

C&M: China imaging devices industry

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2014-01-08 11:15:02 - Imaging Devices in China - a new market research report on

Canon (China) Ltd leads cameras with a retail volume share of 28% in 2012. Benefiting from high brand awareness and an enriched product portfolio, especially in DSLR cameras, Canon has been the leading manufacturer of cameras in China since 2008. With frequent new product launches, Canon is able to capture the latest consumer trends in China.

In March 2013, the player released Canon EOS 100D and Canon PowerShot N, among other products, in Beijing: EOS 100D targets women with its compact design; while PowerShot N is Wi-Fi-certified, and a strong competitor to smartphones.

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