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Mobile Phones in China

C&M: China mobile phones industry

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2014-01-08 11:39:03 - Mobile Phones in China - a new market research report on

Samsung China Electronics strengthened its leadership of mobile phones in China, to account for a 24% share of retail volume sales in 2012. Samsung, the number one brand in China, leads feature phones and smartphones. Frequent new launches with advanced product features and specifications and reasonable prices appeal to Chinese consumers. The brand´s wide product portfolio, ranging from high-end Samsung Galaxy Note and S III to low-end feature phones, can cater to the wide consumer base in China.

Smartphones is perceived as a mini computer in one´s pocket. The device is versatile in performing many tasks, including surfing the internet, taking photos and videos and checking e-mails, in addition to the basic functions of a mobile phone: making calls and sending



messages. With exponential growth over the review period, smartphones accounted for an 81% share of retail volume sales of mobile phones in 2013. Household penetration is especially high in urban areas.

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