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Portable Players in China

C&M: China portable players industry

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2014-01-08 11:40:02 - Portable Players in China - a new market research report on

Beijing Newman Ideal Digital Technology Co Ltd is the leading player in 2012, though its retail volume share fell by three percentage points between 2009 and 2012 to reach 10%. This performance was mainly caused by the company´s focus on portable media players, which declined in the review period. Nonetheless, with around 600 sales agents, 800 specialist stores and 5,000 specialist counters, the player´s distribution network covers most prefecture-level cities in China.

Affected by the rising ownership of mobile phones in China, which reached 93% in 2013, particularly the fast growth of smartphones, retail volume sales of portable players decreased by 7%. Smartphones are equipped with media playing functions, both audio and video. With the quickening pace of life, consumers are



unwilling to carry a media player, whose functions can easily be replaced by a smartphone. With the further penetration of smartphones in China, the decline in retail volume sales of portable media players accelerated in 2013, compared with 2011 and 2012.

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