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C&M: China spectacles industry

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PR-Inside.com: 2014-03-14 01:20:03
Officially debuting in China in 2006, Luxottica (China) Investment Co was the number one player in spectacles, with a retail value share of 6%, in 2012. Targeting the high-end demographics, the company distributes its own brands, including Ray-Ban, and a number of licensed premium and luxury brands, including Chanel, Bvlgari, Polo, and Dolce & Gabbana. Some of its chained LensCrafters optical goods stores in China even provide eye health checks and treatment for customers.

Polarised development in the spectacles category in China witnessed players catering to both mass and premium users´ needs over the review period, resulting in vigorous retail value growth in 2013. The opening of low-cost optical goods stores, such as Sanye Spectacles Town in Shanghai, offering glasses at around RMB100.00-200.00 per pair, stimulated the low-end of the category. On the other hand, high-end optical store chains, such as Baodao and LensCrafters, are expanding their nationwide networks of outlets, to meet the individual needs of premium consumers.

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