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C&M: Consumers in the US spectacles industry are becoming more comfortable with making purchases online
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PR-Inside.com: 2014-03-17 14:27:02
The company leading the way in terms of value sales in 2012 was Luxottica Group SpA. Luxottica has nearly 21% of market value for spectacles. The company was bolstered by its sunglasses brands, ie Oakley and Ray-Ban. These two brands make up 45% of Luxottica´s spectacles sales, and both saw significant gains in 2012 as consumers purchased more accessories than they had during the recession.

Furthermore, consumers are becoming more aware of the negative effects of sun damage and turning towards sunglasses to mitigate the damage. Not only do sunglasses promote a healthier lifestyle, but they are also fashion- driven. In the US, pop culture constantly promotes the use of sunglasses through various methods, eg music, fashion and advertising.

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