2014-03-17 14:17:02 - Portable Players in the United Kingdom - a new market research report on companiesandmarkets.com
Apple maintained its leading position in portable players with a 49% retail volume share in 2012. The iPod range enabled the company to maintain the lead in the category. iPod Touch 5th Generation, launched in the UK in September 2012, is the latest release of the range, and includes all the features of an iPhone 4S, apart from the ability to make calls, plus the same screen as the iPhone 5.
Sales of portable media players continued to decline in the UK. The constant growth and improvement of smartphones functionality has made the latter the preferred means to listen to music on the go. Smartphones can store hours of music, making it a very convenient way to carry around music files.
As a result, portable MP3 players is becoming obsolete, and companies are no longer investing in the development and promotion of products in this category.
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