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Fast Food in Germany

C&M: Germany fast food industry saw sales of €11 billion in 2012


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2014-03-17 12:49:02 - Fast Food in Germany - a new market research report on companiesandmarkets.com

The two largest players by far in chained fast food continue to be McDonald´s and Burger King, with both active in the largest channel of burger fast food. Both enjoy almost 100% consumer awareness in Germany and a comparatively good reputation among their target consumer group.

Other large players in fast food include Nordsee in fish fast food and Subway in bakery products fast food, with both also being well-known and well-liked for their products and services.

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