2014-03-17 12:20:01 - CafÃ©s/Bars in Germany - a new market research report on companiesandmarkets.com
The three leading players in cafÃ©s/bars are McDonald´s with its McCafÃ© brand, Starbucks and Wefers with its chains CafÃ© & Bar Celona, CafÃ© Extrablatt and Woyton. McCafÃ© and Starbucks benefited from high brand awareness levels and popularity among German consumers towards the end of the review period. Wefers is meanwhile a national player and offers brands that are popular among young urban consumers.
The main story within cafÃ©s/bars in Germany in 2012 was the roll-out of a new coffee shop concept at Burger King burger fast food outlets. The number of Burger King outlets featuring a Burger King CafÃ© specialist coffee shop increased from just 18 in 2011 to 104 in 2012, with further strong growth expected in the early years
of the forecast period. Apart from the largest chains such McDonald´s McCafÃ© and Starbucks, this meant considerable trouble for many operators. Many consumers switched from independent outlets or small chains to Burger King for coffee or desserts.
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