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C&M: Germany's cafes/bars industry to see decline of 1% CAGR between 2013-17
Cafés/Bars in Germany - a new market research report on 2014-03-17 12:20:01
The three leading players in cafés/bars are McDonald´s with its McCafé brand, Starbucks and Wefers with its chains Café & Bar Celona, Café Extrablatt and Woyton. McCafé and Starbucks benefited from high brand awareness levels and popularity among German consumers towards the end of the review period. Wefers is meanwhile a national player and offers brands that are popular among young urban consumers.

The main story within cafés/bars in Germany in 2012 was the roll-out of a new coffee shop concept at Burger King burger fast food outlets. The number of Burger King outlets featuring a Burger King Café specialist coffee shop increased from just 18 in 2011 to 104 in 2012, with further strong growth expected in the early years of the forecast period. Apart from the largest chains such McDonald´s McCafé and Starbucks, this meant considerable trouble for many operators. Many consumers switched from independent outlets or small chains to Burger King for coffee or desserts.

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