C&M: Global market for pay TV driven by high number of subscribers in the APAC region
Global Pay TV Market 2014- 2018 - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-20 15:19:02
The Global Pay TV market is to grow at a CAGR of 9.8 percent over the period 2013-2018. One of the key factors contributing to this market growth is the high number of subscribers in the APAC region. The Global Pay TV market has also been witnessing the evolution of pick-and-pay services. However, the market cannibalization by segments could pose a challenge to the growth of this market.
Pick-and-pay services enable customers to select and pay for only those channels that they are interested in. This gives the customers freedom from adopting traditional bundled services offered by vendors in the Global Pay TV market. The vendors in this market are expected to adopt pick-and-pay strategy at a rapid pace. It would enable vendors to control the increasing churn rate of the subscribers as a result of increasing adoption of OTT services as an alternative to pay TV.
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