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C&M: Japan cafes/bars industry
Cafés/Bars in Japan - a new market research report on 2014-03-17 12:19:03
Monteroza remained the leading player in cafés/bars in 2012, with a value share of 3%. The company focuses on food safety and the quality of its dishes, and has locally-grown vegetables delivered to each of its outlets, which aided its growth. Whilst bars/pubs struggled to increase sales, Monteroza´s Uotami brand was able to register 5% growth in value terms in 2012, thanks to the aggressive expansion of outlets. It increased its outlet numbers by 5% to 545. Although more than half of Uotami´s outlets are located in the Kanto region, it has expanded its geographic coverage outside Kanto.

Although it was expected that cafés/bars would grow in 2012, one year after the big earthquake and the mood of voluntary self-restraint (jishuku), cafés/bars declined by 2% in current value terms in 2012. The contraction was attributable to the decline of bars/pubs, which accounted for a 79% share of value sales in cafés/bars in 2012.

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