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Computers and Peripherals in Japan

C&M: Japan computer industry

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2014-01-08 23:18:03 - Computers and Peripherals in Japan - a new market research report on

NEC Corp and Lenovo Japan Corp were strong players in computers in 2012, though Apple Inc leads. After the establishment of a joint venture company, NEC Lenovo Japan Group, in 2011, the two companies accelerated their collaboration to maximise synergy effects. With the use of Lenovo´s sources, NEC introduced the world´s lightest ultrabook (875g La Vie Z) in 2012. This model fits well with the ultrabook trend and it adds a new aspect to NEC´s product line-up.

The rise of the ultrabook was the key trend in computers and peripherals in 2012. The key features of ultrabooks, such as light, thin and quick to start, were welcomed by Japanese consumers, despite higher unit prices than desktops and laptops. Increased product line-ups



from leading brands offered consumers a variety of options in ultrabooks.

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