2014-02-03 08:07:03 - Dog and Cat Food Packaging in Japan - a new market research report on companiesandmarkets.com
Dog and cat food packaging saw sales decline by 1% in unit volume terms, decreasing to 2.1 billion units in 2012. The shrinking population continued at the end of the review period, and the overall buying power of consumers also fell. Furthermore, a slow economy continued in 2012, and is forecast to remain uncertain, slowing overall consumption among consumers. Furthermore, economic uncertainty is limiting the number of consumers who decides to purchase new dogs and cats as pets.
However, over the years dogs and cats have become more than just pets, increasingly being perceived as important members of the family for many owners. Consequently consumers are resistant in cutting down expenditure on dog and cat food products. With the health and
wellness trend consumers have become increasingly conscious of the foods they provide to their dogs and cats, developing a stronger interest in more premium dog and cat food ranges.
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