2014-03-17 12:45:03 - Home Audio and Cinema in Japan - a new market research report on companiesandmarkets.com
Sony Corp remains the leading player in home audio and cinema in 2012, with a 17% share of retail volume sales. The company is recognised as an excellent audio manufacturer by consumers in Japan, due to its strong brand equity. This helped it to retain a high level of customer loyalty.
Soundbar, a new format, recorded high volume sales growth in home cinema and speaker systems in 2012. This slim speaker system fits directly below a digital TV. Its affordable pricing (Â¥10,000-Â¥20,000) and compact size suit Japanese consumers looking for a low cost and space-efficient alternative to 2.1 or 5.1 theatre systems, which have gained popularity in Western markets.
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