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Mobile Phones in Japan

C&M: Japan mobile phones industry

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2014-01-08 23:13:02 - Mobile Phones in Japan - a new market research report on

Apple remains the leading player in smartphones in 2012, with a 30% share of retail volume sales. The company benefits from excellent brand recognition as iPhone is a pioneer in smartphones in Japan. The launch of the new iPhone 5 in 2012 strengthened its position as the first choice brand in smartphones among consumers in Japan. Sales through two of the top three mobile carriers, Softbank Mobile Corp and KDDI Corp, also played a key role in iPhone´s success.

The ongoing switch to smartphones is the key trend in mobile phones. The move to smartphones was largely driven by strong demand for high-tech devices which serve multiple platforms, such as communication, e-readers, imaging devices, in-car entertainment and online shopping. Smartphones accounted



for the majority of new product offerings by the top three mobile carriers in 2012.

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