2014-01-08 23:27:02 - Computers and Peripherals in the United Kingdom - a new market research report on companiesandmarkets.com
Apple Computer ranked first in computers and peripherals with 24% of retail volume sales in 2012. The company´s stronghold is in tablets and other portable computers, where it had a 75% retail volume share and was the major contributor in computer and peripherals retail volumes. The company´s MacBook and Mac products, which are laptops and desktops, were also popular. Apple Computer´s innovation and product styling have made it a powerful brand which consumers enjoy owning. The brand loyalty which Apple enjoys is its greatest asset, leading to consumers forming overnight queues in front of Apple stores before product releases.
The launch of Windows 8 during the last quarter of 2012 impacted the design of laptops and tablets and other portable computers,
with its new emphasis on touchscreen technology resulting in some of the best hybrids, now known as convertible laptops.
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