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Dog Food in Germany

C&M: Mars and Nestlé Purina Petcare the leading players in Germany's dog food industry

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2014-03-17 13:04:03 - Dog Food in Germany - a new market research report on

Due to their continuously strong positions, the category´s two leading international players, Mars Deutschland GmbH and Nestlé Purina Petcare Deutschland GmbH, which together accounted for 41% of German value sales in 2012, are expected to continue to lead dog food in Germany in 2013 and over the forecast period.

In 2013, similar volume growth and slightly better value growth can be expected in dog food. The category is predicted value growth of 2% to reach sales of €1.2 billion. In a mature and saturated category like dog food in Germany, an annual growth rate of between 1-2% can be considered quite positive. As no new major trends emerged in 2012, existing ones will likely continue to shape the category in 2013,



one of these being rising demand for functional foods addressing specific needs, such as products for certain age groups or to improve or maintain the health and appearance of dogs.

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