2014-03-14 01:49:01 - Portable Players in the US - a new market research report on companiesandmarkets.com
Apple Inc remained the leading company in portable players in the US in 2012 with a 41% volume share. This position was achieved thanks to the ongoing dominance of the Apple iPod in portable media players and MP3 players. Amazon.com Inc held second position with a 16% volume share through sales of first-generation Kindle devices.
According to Euromonitor International nomenclature, portable players is a category which includes portable multimedia players, portable mp3 players, other portable media players and e-readers. The definition of e-readers is restricted to devices which use e-ink technology. The category excludes tablets and other portable computers, smartphones and LCD e-reader devices such as the Kindle Fire and Nook Color, which are categorised under tablets and other portable computers.
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