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C&M: Takeaway industry in Germany witnessing cocooning trend
100% Home Delivery/Takeaway in Germany - a new market research report on 2014-03-17 12:28:01
All of the leading chains operate in pizza 100% home delivery/takeaway, with no chains being present in "other" 100% home delivery/takeaway. The largest companies in GBO terms in 2012 were Joey´s Pizza Service, Hallo Pizza, Call a Pizza Franchise and Smiley´s Franchise. These players operate their chains in large and mid-sized Germany cities. In smaller towns and rural areas, the target consumer group is usually too small and population density too low in order to support a profitable chained outlet.

100% home delivery/takeaway saw the strongest 2012 current value growth in otherwise mature and saturated consumer foodservice in Germany. There are few reasons for the channel´s success. Due to unprecedented high employment levels in Germany towards the end of the review period, many consumers became less willing to spend time preparing their own food or to eat out in a consumer foodservice outlet.

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