2014-02-03 08:09:02 - Tobacco Packaging in the United Kingdom - a new market research report on companiesandmarkets.com
The tobacco industry is taking its packaging increasingly seriously, using it as a means to convey an image to consumers, given the restrictions on advertising and promotions. The largest trend in tobacco packaging in the latter part of the review period was automation, where pressing on an area of the pack opens the top.
Variants include slide packs, such as Benson & Hedges, Marlboro lighter/Zipp and Davidoff iD Touch Orange, which was launched in 2012. A recent addition is the Glide Tec opening, which flips open when the front section is slid up, as used by Imperial´s Lambert & Butler brand, with the packaging introduced in the UK at the end of 2011.
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