2014-03-14 01:47:02 - Imaging Devices in the US - a new market research report on companiesandmarkets.com
Canon USA Inc usurped Eastman Kodak Co to attain leadership in cameras in 2012 with an 18% volume share, while Eastman could only manage a 17% volume share. Both of these manufacturers have strong brand equity among photography hobbyists and enthusiasts, making it likely that they will remain the leading players in cameras over the forecast period as consumers gravitate to higher quality, higher-priced models of cameras.
Imaging devices continued to face serious challenges in the US during 2013. Competition from smartphones with high-quality recording devices and which have the capacity to run photo editing applications continued to depress the growth potential for both cameras and camcorders. The leading manufacturers of cameras and camcorders continue to struggle to entice amateur photographers
to purchase imaging devices.
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