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C&M: Value sales in Germany's other pet food industry are anticipated to remain fairly stable
Other Pet Food in Germany - a new market research report on 2014-03-17 13:00:03
The other pet food category remained fairly fragmented in 2012 but continued to be led by Vitakraft-Werke Wührmann & Sohn GmbH & Co KG with a value share of 25%. Vitakraft has a long history within pet care and enjoys a good reputation among consumers. The company also benefits from the fact that its products are sold through both supermarkets and pet specialist retailers, thus being able to reach a wider number of consumers. Vitakraft´s position would appear to be fairly secure beyond 2013.

Even though overall trends and the high level of competition in the category are not expected to change in 2013, value sales are anticipated to remain fairly stable. The growing fish and bird populations will likely balance out losses in the small mammal/reptile population.

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