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C&M:Vitakraft-Werke Wührmann & Sohn and Trixie Heimtierbedar the leading players in Germany's pet products industry
Pet Products in Germany - a new market research report on 2014-03-17 12:56:02
The overall pet product category remained rather fragmented in 2012 thanks to a large number of both private label and brand manufacturers. Nevertheless, the category continued to be led by two domestic players, Vitakraft-Werke Wührmann & Sohn GmbH & Co KG and Trixie Heimtierbedarf GmbH & Co KG, both with a 14% value share.

Their leadership positions can be attributed to years of experience, strong consumer recognition and a good reputation, even though price competition has impacted their growth.

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