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C&M: Volume sales of smartphones reached 97.7 million handsets in the US 2012
Mobile Phones in the US - a new market research report on 2014-03-14 01:30:05
Apple remained the leading player in smartphones in the US in 2012 with a 34% retail volume share. The company´s iPhone brand was rejuvenated with the launch of the iPhone 5 in September 2012 and the iPhone 5S in September 2013. The iPhone remains the single most desirable smartphone band available in the US and this is the basis for Apple´s status as the leading company in the category. Apple is able to command high unit prices for its consumers, even after wireless subsidies.

Volume sales of smartphones reached 97.7 million handsets in the US 2012, with volume sales increasing by 26%. The smartphone has emerged as a vital tool for personal and business communications, quickly replacing basic feature phones as an essential purchase for the majority of US consumers. 2012 saw the advent of low cost, affordable smartphones as the ownership of handsets based on the Android operating system expanded rapidly.

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