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Calming and Sleeping in Hong Kong, China - New Market Report


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2014-08-16 08:50:12 - Fast Market Research recommends "Calming and Sleeping in Hong Kong, China" from Euromonitor International, now available

There was growing interest in calming and sleeping based on traditional Chinese medicine formulations towards the end of the review period, with pCm products thus becoming increasingly popular. This trend was partly due to growing consumer awareness of the efficacy of specific herbs but was also encouraged by strong immigration into Hong Kong from Mainland China during the review period. There was also a rise in shopping tourism from Mainland China, with many of these tourists seeking out pCm calming and sleeping during their stay in the belief that products sold in Hong Kong offer higher levels of quality and safety.

Full Report Details at
- www.fastmr.com/prod/858948_calming_and_sleeping_in_hong_kong_chi ..

Competitive Landscape

Sales of calming and sleeping were dominated by Vita Green Health Products at

the end of the review period, with this company accounting for almost 63% value share. This company's VitaCalm brand benefits from a premium positioning and its TCM formulation. It is also positioned as non-addictive and without causing daytime drowsiness, thus meeting most consumers requirements for calming and sleeping.

Industry Prospects

Sales of calming and sleeping will show increasing maturity during the forecast period, with value growth at constant 2013 prices dropping to 4% CAGR from a review period CAGR of 14%. Slower growth will be chiefly due to stronger competition from vitamins and dietary supplements, with consumers increasingly turning to these products in search of all-round health improvements in addition to reducing stress and improving sleep. In addition, sales to tourists from Mainland China are expected to drop as distribution and quality controls for these products improve on the Mainland.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the market size of Calming and Sleeping in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Hong Kong, China use calming or sleeping products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Partial Table of Contents:

CALMING AND SLEEPING IN HONG KONG, CHINA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2008-2013
Table 2 Sales of Calming and Sleeping: % Value Growth 2008-2013
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2009-2013
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2010-2013
Table 5 Forecast Sales of Calming and Sleeping: Value 2013-2018
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2013-2018
EU Yan Sang (hong Kong) Ltd in Consumer Health (hong Kong, China)
Strategic Direction
Company Background
Production
Competitive Positioning
Summary 1 Eu Yan Sang (Hong Kong) Ltd: Competitive Position 2013
Hin Sang Hong Co Ltd in Consumer Health (hong Kong, China)
Strategic Direction
Company Background
Production
Competitive Positioning
Summary 2 Hin Sang Hong Co Ltd: Competitive Position 2013
Vita Green Health Products Co Ltd in Consumer Health (hong Kong, China)
Strategic Direction
Company Background
Production
Competitive Positioning
Summary 3 Vita Green Health Products Co Ltd: Competitive Position 2013
Executive Summary
Strong Growth Fuelled by Direct Selling Players
Consumers Take A More Proactive Approach To Health and Seek Natural Products
Direct Selling Multinationals and Domestic Tcm Players Prove Most Successful
Parapharmacies/drugstores and Direct Selling Together Dominate Sales
Growth Set To Slow in Forecast Period Following Review Period Boom
Key Trends and Developments
Economic Growth and Rise in Minimum Wage Boosts Sales
Tcm Sees Surge in Interest From Government, Consumers and Producers
OTC Suffers From Maturity, Competition From Prescription Products and Focus on Holistic Health
Direct Selling Players Fuel Growth in Vitamins and Dietary Supplements
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013

Full Table of Contents is available at:
-- www.fastmr.com/prod/858948_calming_and_sleeping_in_hong_kong_chi ..

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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