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Cambodia mobile market: 118% penetration recorded in 2013
Cambodia - Telecoms, Mobile, Internet and Forecasts - a new market research report on 2014-04-18 04:17:01
Despite its status as a least developed country and remaining one of the poorer countries in Southeast Asia, Cambodia´s efforts to expand and upgrade its telecom infrastructure have been bearing fruit. In this country of around 15 million people, there was very little infrastructure remaining from before the tumultuous Khmer Rouge days. As a result, Cambodia largely by-passed rebuilding the fixed-line market and quickly launched into alternative technologies, jump-starting its telecommunications infrastructure with digital technology. Not surprisingly, mobile services completely overwhelmed the market, at least initially.

In recent times there have been between eight and ten mobile operators vigorously competing with each other in a crowded market segment that continued to grow at a healthy annual rate, despite the obstacles. By mid-2013, there were over 18 million mobile subscribers (penetration 118%); on the basis of reported statistics the market experienced a ´correction´ in the first half of 2013, falling from around 20 million reported subscribers at end-2012. (It is noted that the available statistics are somewhat inconsistent, but, where appropriate, reasonable estimates have been made in the report.) The mobile market was continuing to grow following the correction, although probably at a more modest rate.

The mobile market had started to go through some form of rationalisation by 2011. By that stage there were nine licensed operators. The number of operators dropped to eight in that year when the merger of two of the operators was approved by the authorities. Then, after a great deal of activity on this front in 2012, two major changes took place: the closure of financially struggling Mfone finally occurred in early 2013, leaving the country with six major mobile networks; and in March 2013, Hello Axiata merged with Smart/Latelz to form a refreshed Smart Mobile. This saw the number of major operators fall to five. Importantly, the new, combined Smart emerged as the second largest of mobile operators, with over five million customers, not far behind the market leader Viettel´s Metfone.

The limited fixed-line telephony growth that had come about in Cambodia earlier on had mainly been through investment under foreign assistance plans, focusing on the capital Phnom Penh. Subsequently, geographical coverage did not increase significantly for a decade or more. The number of fixed-line services remained relatively static for some years at around 50,000. By 2010, however, the numbers were starting to head upwards. The arrival of Viettel in the market place in 2009 proved to be the trigger for a surge in growth. By end-2012 there were a reported 720,000 fixed-line subscribers, representing a healthy teledensity of 5% and growing. (Again, there remained some uncertainty about the accuracy of the available statistics.)

The expansion of the internet in Cambodia has been largely overshadowed by the strong focus on mobile services. Internet take-up rates remained disconcertingly low for many years, with the country claiming one of the lowest internet penetrations in the region. The limited fixed-line infrastructure had been a major inhibiting factor in the roll-out of both dial-up and DSL internet services. The market started to shift in 2007 when wireless broadband services began to appear, offering an effective alternative fixed access service to DSL. By 2012, however, fixed broadband internet penetration remained low (0.3%). By contrast, mobile broadband was expanding rapid at the same time boosting online activity generally; as will telephony, mobile services were clearly ´filling the gap.´

Faced with growing concern about the country´s regulatory regime, the government finally moved on the long awaited establishment of an autonomous industry regulator. The Ministry of Posts & Telecommunications (MPTC) officially launched the Telecommunications Regulator of Cambodia (TRC) in September 2012. The move effectively transferred the regulatory role of the MPTC to the TRC, making the new authority responsible for the key areas of spectrum allocation and the regulation of pricing, among others. The regulator also had the authority to deal with a range of disputes including technical, operations and network usage matters.

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