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Canada adult mouth care market valued at C$8Mn in 2013
Adult Mouth Care in Canada - a new market research report on 2014-04-30 00:15:02
In adult mouth care players provide a range of products for a variety of conditions or disorders, chief amongst which are canker sores and dry mouth. It is estimated that 20-25% of Canadians have canker sores at some time in their lives. The increasing older population in Canada and the growing use of OTC medication contributed to increasing the prevalence of dry mouth, potentially driving sales, with brands such as Biotene specific for this indication. Due to these factors, retail sales of adult mouth care products grew by 4% in current value terms in 2013, to reach C$8 million.

Growth is primarily driven by the Biotene brand, and in fact most other brands saw a decline in 2013, similar to the situation in the US. Different from that in the US, however, Biotene is cutting its product offerings, such as Oralbalance liquid (discontinued in February 2013), leaving only three variants, namely Biotene toothpaste, mouthwash products and Oralbalance gel in Canada. Currently, Oralbalance liquid is still available in some retail channels from the previous stock. This move appears to suggest limited room for further growth in Canada.

In the forecast period adult mouth care is set to see a low constant value CAGR of 2%, reaching C$8 million in 2018.

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