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Canada beer market: Decline of -2% witnessed in 2012

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Canada Beer Market Insights 2013 - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-04-28 11:23:02
The Canada beer market saw yet another decline of around 2% in 2012. Consumers are increasingly turning to other beverages, such as wine and spirits, upholding a steady decline for beer.

Craft breweries are beginning to improve the market with their diverse product offerings. Canada saw more craft breweries open in 2012, than any other year on record.

The larger breweries are increasing their efforts to attract female drinkers, in order to win sales back from wines and spirits.

The National Hockey League lockout (a labor dispute that began a month before the scheduled start of the season) was declared after an agreement could not be met before the expiry of the CBA. The lockout shortened the season by almost half and had a major impact on the sales of beer.

New flavors were introduced, in an attempt to attract female consumers.

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