2012-10-12 08:17:33 - New Beverages market report from Canadean: "Canada Beer Market Insights 2012"
A detailed market research report on the Canada beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Canada beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The market is highly regulated and tightly controlled by provincial liquor boards. The Canadian beer market is mature and is dominated by two major local operators. The battle for share has led to the focus on a handful of high volume brands which has resulted in the
top 5 brands representing 45% of total beer volume with the remaining 350 or so brands contributing the remaining.
Full Report Details at
What are the key drivers behind recent market changes?
The major producers continue to battle for number one position in terms of individual brand as well as corporate market share The aging of the population continues to challenge the beer industry as aging consumers are looking for lighter and healthier food and beverage choices and the industry must continue to find ways to meet those needs and avoid consumer migration to other categories such as wine..
What makes this report unique and essential to read?
The Canada Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Canada Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
The aging of the population continues to challenge the beer industry.
The increasing diversity of the population also challenges the industry to provide wider selection and increased availability of what in the past might have been considered at best marginal brands.
The market is highly regulated and tightly controlled by provincial liquor boards
The Canadian beer market is mature and is dominated by two major local operators, Molson and Labatt.
The major producers continue to battle for number one position in terms of individual brand as well as corporate market share
MolsonCoors focuses strategically on Coors Light and Molson Canadian, while A-BInBev's strategy focuses on Budweiser and Bud Light.
The battle for share has led to the focus on a handful of high volume brands which has resulted in the top 5 brands representing 45% of total beer volume with the remaining 350 or so brands contributing the remaining 55%.
In 2011 off-premise venues continue to account for the largest portion of beer volume
Though tremendous energy and resources are put behind the major brands, the industry as a whole continues to diversify in product offerings with investment and interest in local and imported craft type beers as well as an increased number of imported brands and countries of origin.
Product packaging in the beer market in Canada is highly regulated and tightly controlled.
Companies Mentioned in this Report: LABATT BREWERIES, MOLSON COORS, MOOSEHEAD BREWERIES LTD, SLEEMAN BREWERIES LTD, Big Rock Brewery, Creemore Springs Brewery, Mountain Crest Brewing Company
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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