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Canada cider market: Strong growth witnessed in past few years
Canada Cider Market Insights - a new market research report on 2014-04-18 12:56:04
The Canada cider market has experienced relatively strong growth for the past few years, achieving double-digit growth in 2011 and 2012. In the past, cider has been considered a dated drink, but with the recent health trends among the younger generations, cider is undergoing an image shift. Consumers have started to change their perception of cider as more people discover its natural attributes.

Consumers have started to change their perception of cider as more people discover its natural attributes. Cider has historically attracted the older generation of consumers, but is now attracting a large variety of consumers. Consumers are becoming more willing to try and are more curious about new types of beverages and flavors, instead of continuing to stick with their typical brand preference.

Imported brands took share from domestic products. The performance was further helped by the impress growth of the Strongbow and Magners brands. Many new entrants have emerged within the market recently. Large, well-known brewers of beer are starting to introduce brands of cider on top of their successful beer product ranges.

The current trends that are driving the cider market will likely continue their positive impact in the future and double-digit growth is forecast for 2013. Although apple claimed a large portion of the market, pear grew the most rapidly in 2012.

Growers (Constellation Brands) is number one in the market with over 40% share. Key drivers for Growers´ success is its widely-known brand name, high-quality ingredients and dependability in the overall quality and taste of its ciders.

Strongbow ranks second in the market. The brand has experienced steady growth in volume and has consistently held near 20% of the market for the past decade. CandC Group was able to maintain its share through the Magners brand, which is ranked third in the market, but also through other, smaller brands it owns such as Blackthorn and Sir Perry.

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