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Colour Cosmetics in Canada

Canada colour cosmetics market: C$1.7 billion industry forecast by 2017

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2014-01-21 22:48:01 - Colour Cosmetics in Canada - a new market research report on

L´Oréal Canada leads colour cosmetics with a 32% share of retail value sales in 2012, followed by Estée Lauder Cosmetics (Canada) and Procter & Gamble, with shares of 14% and 9%, respectively. The leading player´s retail value share has increased over the review period due to the strength of its three most successful brands: L´Oréal Paris (12% retail value share), Maybelline New York (11%) and Lancôme (9%).

Trends in fashion, combined with new technology, led to continuing healthy demand for colour cosmetics in 2012. The combined effect of fashion and new product innovation helped to create excitement in colour cosmetics. Canadian women searching for perfect make-up are paying attention to anti-ageing properties, the inclusion of SPF, natural ingredients and paraben-free content.



Colour cosmetics grew by 5% in current value sales terms and by 3% in volume terms in 2012 to reach C$1.5 billion. The category remained quite dynamic, compared to skin care or body care. New product types emerged in 2011, BB and CC creams, which fuelled sales of facial make-up.

Constant value sales of colour cosmetics are expected to perform well over the forecast period. Consumers are expected to increase their spending on colour cosmetics, as the economic situation stabilises and consumer confidence rises. Women enjoy looking good, and manufacturers of colour cosmetics are set to continue to improve the variety and ´fun´ factor of their products. A 3% constant value CAGR is estimated for the forecast period, with sales reaching C$1.7 billion by 2017.

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