2014-01-21 22:44:03 - Depilatories in Canada - a new market research report on companiesandmarkets.com
Procter & Gamble is the leading player with a 36% share of retail value sales in 2012. The company´s Gillette Venus line of systems razors was the major contributor to sales. The company held a 52% share of women´s razors and blades. Procter & Gamble consistently adds innovations to its Gillette Venus line, such as more blades, pivoting heads, exfoliating strips, gel bars, fragrances and bikini trimmer.
In 2012, depilatories grew by 2% in current value sales terms to reach C$203 million. Women´s razors and blades´ retail value share grew at the expense of hair removers/bleaches and women´s pre-shave over the review period. Women´s pre-shave sales are decreasing as most razor products now include built-in pre-shave elements. Growth is driven by
innovations and added value from the manufacturer side, since depilatories is mature and well penetrated. Innovations include new product launches by Schick and Gillette Venus (the two best-selling brands in women´s razors and blades) which incorporated new moisturising devices.
Depilatories is projected to post a 1% constant value CAGR over the forecast period to reach C$210 million in 2017. During the review period, the very slow return to beauty salons aided retail sales of depilatories. As the economy, discretionary income and consumer confidence slowly build, the return to salons will quicken. Thus current value sales of depilatories are set to grow at a slower rate compared to the review period. Beauty salons offer longer-lasting laser treatments, which will continue to provide a competitive advantage over depilatories.
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