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Canada dermatologicals market: C$391 million industry forecast during 2017.

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PR-Inside.com: 2014-03-14 23:19:01
McNeil Consumer Healthcare held a 25% value share of dermatologicals sales in Canada during 2012. The number one allergy remedies/antihistamines brand – Benadryl – remained one of the company´s best-selling brands. Polysporin and Monistat also make up a significant proportion of McNeil´s portfolio. All are well established in Canadian mainstream retail. Also, Polysporin is supported by advertising and product development, including the popular Poly To Go on-the-go format for Polysporin.

Strained Canadian public medical system is encouraging Canadians to take their health problems into their own hands. The biennial health care survey conducted by Statistics Canada, showed that the number of Canadians experiencing difficulties in accessing routine or on-going care rose by 10% from 2009 to reach 2.8 million people. A recent report by the Health Care Network found through a survey that Canadians are more likely than people in most other countries to receive health care services from a pharmacist. Additionally, a growing proportion of elderly consumers, with a higher incidence of injuries from accidents such as falls, are also driving demand for many products that can help deal with injuries and minor issues at home. Overall, in 2012 retail sales of dermatologicals grew by 2% in current value terms to reach C$351 million.

Retail sales of dermatologicals are projected to see a constant value CAGR of 2% over the forecast period to reach C$391 million in 2017.

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