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Fragrances in Canada

Canada fragrances market: C$717 million industry forecast by 2017

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2014-01-21 22:42:01 - Fragrances in Canada - a new market research report on

Coty (Canada) continues to lead fragrances with a 30% share of retail value sales in 2012. The company is strong in mass and premium fragrances. In mass fragrances, it markets a wide range of strong brands, such as adidas, Jovan and Stetson. It also has a significant presence in the premium segment with Calvin Klein fragrances.

In 2012, fragrances registered a 2% increase in current value sales to reach C$703 million, though retail volume sales fell by 1%. This reflected the average current unit price increase of 2%, which was the only growth driver. Over the review period, fragrances posted a 2% current value CAGR, while the retail volume CAGR was flat. The category is comprised mainly of premium fragrances, which



held a 70% share of retail value sales in 2012, with mass fragrances accounting for the remaining shares.

Constant value sales are predicted to grow by 2% over the forecast period to reach C$717 million by 2017. Fragrances is saturated and Canadians need to be offered something new to revive their interest. Premium niche fragrances which are sold in more exclusive distribution channels allow affluent consumers to feel that they have made a discovery.

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