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Sun Care in Canada

Canada sun care market: 5% growth registered during 2012


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2014-01-21 22:51:02 - Sun Care in Canada - a new market research report on companiesandmarkets.com

In 2012, L´Oréal Canada leads the Canada sun care market with a 24% share of retail value sales, followed by Schering-Plough Healthcare Products Canada (19%), Tanning Research Laboratories (10%), and Johnson & Johnson (Canada) (8%).

Current value sales of sun care grew by 5% in 2012 to reach C$178 million. Sun protection accounted for a 79% share of retail value sales, followed by self-tanning (16%) and aftersun (5%). Sun protection also recorded the fastest current value sales growth of 5% in 2012, followed by aftersun (3%) and self-tanning (2%). Retail volume sales of sun care increased by 3% in 2012; therefore, current value growth was enhanced by a 2% increase in the average unit price.

Sun care faces some challenges from skin

 

 

care products, many of which offer UVA and UVB protection, in addition to traditional skin care ingredients. Sun protection for the purpose of preventing skin cancer is a key driver of demand, although consumers of cosmetics are increasingly interested in the anti-ageing benefits of reduced exposure to the sun. Sun protection brands, particularly in the premium segment, will increasingly need to position their products as viable alternatives to higher-priced skin care formulae, which may serve as replacements for affluent consumers.

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