2012-10-15 07:31:33 - Fast Market Research recommends "Cat Food in New Zealand" from Euromonitor International, now available

The key trend in cat food is humanisation. Cat owners demand premium products for their pets, to help ensure a good quality of life and optimal nutritional intake. Catering to this trend, manufacturers are replicating functional health benefits from human food, such as omega-3 and higher protein content, in cat food. Growth in premium products kept value sales buoyant in 2011.

Euromonitor International's Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be

they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/494613_cat_food_in_new_zealand.aspx


Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

CAT FOOD IN NEW ZEALAND
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Summary 1 Cat Food by Price Band 2011
Table 1 Cat Owning Households: % Analysis 2007-2012
Table 2 Cat Population 2007-2012
Table 3 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 4 Sales of Cat Food by Category: Volume 2007-2012
Table 5 Sales of Cat Food by Category: Value 2007-2012
Table 6 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 7 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 8 Sales of Premium Cat Food by Category: Value 2007-2012
Table 9 Cat Food Company Shares 2007-2011
Table 10 Cat Food Brand Shares 2008-2011
Table 11 Cat Treats Brand Shares 2008-2011
Table 12 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 13 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 14 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Heinz Wattie's Ltd in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 2 Heinz Wattie's Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Heinz Wattie's Ltd: Competitive Position 2011
Masterpet Corp in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 4 Masterpet Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Masterpet Corp: Competitive Position 2011
Virbac New Zealand in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 6 Virbac New Zealand: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Virbac New Zealand: Competitive Position 2011
Executive Summary
Premiumisation Increases Value Sales
Pack Sizes Increase in An Attempt To Increase Volume Sales
Pet Health Is A Strong Motivator in Company Acquisitions
Niche Channels Expand Distribution
Pet Products Is Forecast To Demonstrate the Strongest Growth
Key Trends and Developments
Premiumisation Through the Growth in All-natural Ingredients
Pack Sizes Increase To Attract Bulk Purchases
Key Acquisitions Indicate A Growing Health and Wellness Focus in Pet Care
Distribution Landscape Is Expected To Expand for Pet Products
Private Label Continues To Make Inroads
Market Indicators
Table 16 Pet Populations 2007-2012
Market Data
Table 17 Sales of Pet Care by Category: Volume 2007-2012
Table 18 Sales of Pet Care by Category: Value 2007-2012
Table 19 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 20 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 21 Pet Food Company Shares 2007-2011
Table 22 Pet Food Brand Shares 2008-2011
Table 23 Dog and Cat Food Company Shares 2007-2011
Table 24 Dog and Cat Food Brand Shares 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=494613&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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