2013-01-21 01:54:05 - CEO Perspectives on Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry in 2012-2013: Survey Intelligence - a new market research report on companiesandmarkets.com
â¢ This report is the result of an extensive survey drawn from Timetric and VRL´s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
â¢ The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations.
â¢ The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa.
â¢ The report covers data and analysis on
global banking industry marketing spend activity and marketing and sales behaviors and strategies in 2013
â¢ Key topics covered include annual marketing budget, planned change in marketing expenditure, future investment in media channels, key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 2012â2013 and critical success factors for choosing a marketing agency
The report features the opinions of global banking industry respondents related to the following:
â¢ Annual marketing budgets and change in marketing expenditure
â¢ Future spending outlook on media channels
â¢ Marketing agency selection criteria
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