Recently published research from Euromonitor International, "Challenger SA in Consumer Appliances (Colombia)", is now available at Fast Market Research
PR-Inside.com: 2014-03-30 13:58:29
Challenger is focused on increasing its share with its focus in consumer large kitchen appliances through its most recent advertising campaign launched in 2013 called "Se siente bien" (It feels good). The "Se siente bien" campaign relies on printed material (above-the-line, mass media) and television advertising. It is the first time in many years that Challenger has undergone a mass advertising campaign with a significant investment in TV ads. The campaign is not addressing a specific product...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Full Report Details at
- www.fastmr.com/prod/784424_challenger_sa_in_consumer_appliances_ ..
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
CHALLENGER SA IN CONSUMER APPLIANCES (COLOMBIA)
LIST OF CONTENTS AND TABLES
Summary 1 Challenger SAS: Key Facts
Summary 2 Challenger SAS: Operational Indicators
Summary 3 Challenger SAS: Competitive Position 2013
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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009
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