2012-08-31 03:50:04 - Recently published research from Business Monitor International, "Chile Tourism Report Q4 2012", is now available at Fast Market Research

The Chile tourism report examines the strong long-term potential currently being offered by the local tourism industry, but cautions that growth in tourist arrivals may moderate slightly from 2013 onwards, as tourists to Latin America may choose to travel to Brazil instead, given it is hosting the football World Cup in 2014 and then the Olympic Games is in Rio de Janeiro in 2016. That said, BMI remains highly optimistic about the longer-term picture for Chilean tourism.

The report also analyses the growth and risk management strategies being employed by some of the leading players in the Chilean tourism sector (airlines and hotel chains), as they seek to maximise the tremendous growth opportunities being offered by the local market at the

present time.

In 2011, a total of 3,069,792 tourists visited Chile, an increase of 11% according to data from the Servicio Nacional de Turismo Chile (Sernatur). This was just above BMI's forecast of a 10% increase for the full year and is a new record figure for annual tourist arrivals.


Full Report Details at
- www.fastmr.com/prod/451232_chile_tourism_report_q4_2012.aspx


Looking at trends so far in 2012, arrivals over the first half increased by 15% year-on-year (y-o-y) to reach 1,850,048, according to figures from Sernatur. Arrivals from South America showed the strongest growth, up by 18% to 1,403,500. There have been significant increases in arrivals from Argentina, wjhich provided 779,963 tourists, up by 25.8% y-o-y, and Brazil, with 177,215 visitors, up by 22.3% y-o-y. This is despite Argentina's own economy slowing rapidly in 2012, which BMI thought might act as a demand suppressant.

For 2012, Sernatur has indicated that it will focus on the following 'priority' markets: Argentina, Brazil, France, Germany, Spain, the UK and the US, where it will be launching more marketing campaigns. The Chilean authorities are also looking to boost arrivals from Colombia, Peru and Australia. In H112, arrivals from Colombia went up by 30% y-o-y and arrivals from Australia increased by 32.7%, suggesting the new marketing campaigns are bearing fruit.

Over the last quarter, BMI has revised the following forecasts and views:

* BMI has made an upwards revision to its 2012 tourist arrivals forecast, from 12% to 15%. This should mean tourist arrivals reach a new record of 3.53mn by the end of the year.
* BMI has included a new profile for Latam Airlines, including SWOT analysis, which can be found in the Company Profiles chapter of this report.

Report Table of Contents:

SWOT Analysis
- Chile Tourism SWOT
- Chile Political SWOT
- Chile Economic SWOT
- Chile Business Environment SWOT
Industry Forecast Scenario
- Arrivals
- Table: Arrivals, 2009-2016
- Accommodation
- Table: Hotels Data, 2009-2016 ('000, unless otherwise stated)
- Expenditure
- Table: Tourism Expenditure And Economic Impact, 2009-2016
- Inbound Tourism
- Table: Inbound Tourism, 2009-2016
- Outbound Tourism
- Table: Outbound Tourism, 2009-2016
Market Overview - Travel
- Commercial Airlines
- Cruise Ships
- Global Oil Products Price Outlook
- Table: BMI Oil Price Forecasts, 2011-2016
Market Overview - Hospitality
- Accommodation
- Tourism Policy
- Business Environment Outlook
- Table: Latin America Tourism Risk/Reward Ratings
- BMI's Security Ratings
- Table: Latin America Security Ratings
- Table: Latin America State Vulnerability To Terrorism Ratings
- Chile's Security Risk Ratings
- Latin America Security Overview
- Strategic Outlook For The 2010s
- Latin America In A Global Context
- Challenges And Threats To Security
- Role Of Outside Powers
- Key Factors To Consider In The 2010s
Global Assumptions
- Table: Global Assumptions, 2010-2016
- Table: Global And Regional Real GDP Growth, 2010-2013 (% chg y-o-y)
- Table: Developed Market Exchange Rates, 2010-2013
- Table: Emerging Market Exchange Rates, 2010-2013
- Developed States
- Table: Developed States Real GDP Growth Forecasts, 2010-2013 (% chg y-o-y)
- Emerging Markets
- Table: Emerging Markets Real GDP Growth, 2010-2013 (% chg y-o-y)
Company Profiles
- Latam Airlines
- Panamericana Hoteles
- Sky Airline
Demographic Outlook
- Table: Population By Age Group, 1990-2020 ('000)
- Table: Population By Age Group, 1990-2020 (% of total)
- Table: Key Population Ratios, 1990-2020
- Table: Rural/Urban Population Split, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- Tourism Industry
- Tourism Ratings - Methodology
- Table: Tourism Risk/Reward Ratings Indicators
- Table: Weighting Of Components
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1010

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