2012-09-06 05:39:09 - Chilled Processed Food in Kenya - Market Report - a new market research report on companiesandmarkets.com

Consumption patterns in Kenya for chilled processed food did not see major change in 2011, resulting in similar volume growth as in the review period. The only significant sub-sector is chilled meat, whilst other types such as fish/seafood cannot compete with other formats such as canned products. The products target mainly the upper income consumers as cured meat is a fairly new and western type of food.

Euromonitor International´s Chilled Processed Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key

 

 

factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Chilled Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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