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China Car Navigation Market: 4.25 million in-dash navigation units sold in 2012
China Car Navigation Industry Report, 2012-2013 - a new market research report on 2014-03-06 18:26:02
The in-car navigation market in China is booming with sales for in-dash navigation systems increasing 8% year-on-year to total 4.25 million units in 2012. The ratio of cars sold with the option of in-dash navigation systems already installed has increased over recent years.

The PND market or personal navigation device market has seen a drop in demand as a result of a number of factors including the rise in the installation ratio of in-dash navigation devices and the growing prevalence to own a smart phone. The Chinese passenger car market has a wide range of brands and models providing consumers with significant choice with 104 brands and 1210 models equipped with navigation systems. The installation ratio for navigation systems in cars within China has increased significantly over the last three years. In 2010, 19.58% of new cars had in-dash navigation systems which increased to 26.05% in 2011, rising to 31.41% in 2012. For mini cars, the ratio increased from 0% in 2010 to 8.23% in 2012.

The Ministry of Transport of the Peoples Republic of China has set a target requiring 80% or more of large-sized buses, tourism coaches and dangerous goods transport vehicles in nine demonstration provinces and municipalities including Jaingsu, Anhui, Hebei, Shaanxi, Shandong, Hunan, Ningxia, Guizhou and Tianjin should be installed with BDS terminals before the end of March 2013. In China, the demand for BDS terminals is anticipated to total 80,000 sets and the increased demand for BDS automotive terminals is anticipated to drive research investment in this area.

BDStar represents onof the leading satellite navigation service providers in China and over recent years, the civil application of BDS has driven the expansion of automotive electronics. Currently, BDS operaters from production facilities located in Jiangsu, Shenzhen and Chingqing. BDStar´s annual capacity for in-dash automotive and portable navigation terminals totals 100,000 units.

The leading automotive navigation producers in China is Huizhou Foryou Group, with their system based on GPS and more traditional automotive navigation products. The company has recently invested in R&D with increased investments in the development of Beidou products. In addition, Huizhou Foryou Group has cooperated with OLinkStar to develop low-cost automotive GPS / Beidou dual-mode navigation systems. In February 2012, the company released an automotive GPS / Beidou dual-mode navigation system product.

The report focuses on the following subject areas:

Chinese automotive navigation system industry chain and industry environments;

Installation, prices, models and series of Chinese automotive navigation systems;

The global automotive navigation system market size and structure;

Chinese automotive navigation system market size (including In-dash navigation systems and PND) and future trends;

Development of the world´s leading automotive navigation system manufacturers;

Major Chinese automotive navigation system manufacturers and service providers.

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