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Customer Relationship Management (CRM) Software Market in China 2012-2016

China CRM software market: 16% CAGR between 2012-2016

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2014-02-24 05:24:04 - Customer Relationship Management (CRM) Software Market in China 2012-2016 - a new market research report on

The China CRM software market in China is to grow at a CAGR of 15.64 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high demand for Software-as-a-Service (SaaS)-based CRM Software. The CRM Software market in China has also been witnessing the need for CRM software in lower tier cities. However, the security concerns with SaaS-based CRM software could pose a challenge to the growth of this market.

In order to sustain their growth rate, several enterprises in China are expanding into the tier-two and tier-three cities of China. This is especially so in the Retail sector in China which is booming, and consumer spending is expected to double during 2012-2016 presenting abundant



growth opportunities to retail companies in lower-tier cities. However, companies are facing several challenges in managing operations in these cities. In such cities, there is scarcity of experienced distributors and qualified sales managers. CRM software is emerging as a basic necessity for organizations that are looking for expansion in lower-tier cities. The CRM software helps such organizations by acting as a communication platform between customers and marketing or brand executives.

One of the major drivers is the high demand for SaaS-based CRM software. Since SaaS-based CRM requires no hardware or software for its implementation and therefore no need for upgradation of software, this technology is very popular among SMEs in China.

Security concerns with SaaS-based CRM software is one of the major challenges confronting this market. The SaaS-based CRM vendors act as third-party vendors managing enterprise-wide customer data. Storage of sensitive and personal data on the third-party cloud poses some risk of data security and breach, which is often a reason for concern to managers and decision makers of the enterprise.

The key vendors dominating this market space are Microsoft Corp., Oracle Corp., SAP AG, and UFIDA Software Co. Ltd. The other vendors mentioned in the report are AsiaInfo Linkage, 800App CRM, Bokesoft Information Co. Ltd., Golden Abacus Software Co. Ltd., Kingdee International Software Group Co. Ltd., MyCRM, Neusoft Corp.,, TurboCRM, and Xtools.

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