Today: November 25, 2015, 1:18 am

China direct selling market: Amway the leading player during 2012
Direct Selling in China - a new market research report on 2014-03-11 04:37:01
Amway (China) Co Ltd held a clear lead in the China direct selling market in 2012, with over one third of total value sales. Amway has established high brand awareness among consumers through years of market cultivation. Its consistent product quality is also in line with consumers´ rising demand for better healthcare products, amid the rising pursuit of personal well-being among Chinese consumers with growing disposable incomes.

Direct selling represented only 1% of total retailing value in China in 2012, the third smallest among all channel, only bigger than vending and homeshopping in value terms. The government´s determination to standardise the direct selling market by issuing direct selling licences has now provided a sound operational environment for industry players, and direct sellers have also endeavoured to develop the business, in view of its great potential. These positive factors contributed to the robust current value growth of direct selling in China in 2012, of 20%.

Direct selling is expected to grow with a strong value CAGR of 9% in the forecast period, driven by a number of factors. Firstly, Ministry of Commerce of China is likely to accelerate the direct selling licence approval process, which may help corporations obtain a licence more quickly. Only around 30 enterprises have been granted a licence since 2006. Secondly, many leading players increased their investment in 2011 and 2012, including Nu Skin and Mary Kay, indicating their confidence in the direct selling channel in China. Their follow-up market movements in the forecast period are likely to make substantial contributions to the healthy growth of the direct selling market as a whole.

Click for report details: ..

Browse all Retail Market Research Reports ..

Browse all Retail Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 459 Words
Related Articles
More From Finance
USGFX Anticipates A Rise In Forex Trading [..]
The Shanghai Composite Index has been volatile and at one stage dropped more than 30% from its June 12 peak, [..]
Credit-Yogi Recommends Reputable Debt Solution Companies To [..]
Many people who have poor credit don’t know what to do about it. They realize that their bad credit prevents [..]
Credit-Yogi Reveals Special Considerations for Military Members [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]
Credit-Yogi Teaches Consumers How To Use HAMP [..]
Be Prepared to Utilize HAMP Lenders do not like to help borrowers prevent foreclosure by accessing the Obama loan modification [..]
Credit-Yogi Informs Military Members Facing Auto Repossession [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.