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China homeshopping market: 17% CAGR growth forecast between 2012-17
Homeshopping in China - a new market research report on 2014-03-11 04:26:02
Shanghai SMG-CJ Homeshopping Co Ltd takes the lead in the China homeshopping market, with a value share of 18% in 2012, unchanged from 2011. With coverage in many regions in China, Shanghai SMG-CJ adopts a multi-channel format, covering TV homeshopping, mail order and internet retailing, with TV homeshopping taking the lion´s share of total revenue. Recent years saw Shanghai SMG-CJ´s penetration into Mid and West China, either by setting up joint ventures with local operators or purchasing time slots from local TV channel for its homeshopping programme.

In view of the boom in internet retailing, many homeshopping operators, including the leaders in the market, ventured into internet retailing in the view period. The number one player, Shanghai SMG-CJ Homeshopping Co Ltd, established its on-line platform, while 12th-placed Shanghai MecoxLane International Mail-order Co Ltd also set up an on-line store,, to reach out to more customers. Consumers are now provided with a wider range of shopping platforms, which they can choose according to their needs.

As an alternative retailing format, homeshopping does meet the shopping demand of certain consumer groups in China. With rising consumer sophistication and the penetration of homeshopping into more regions in China, homeshopping is likely to be accepted by more consumers, which will underpin a buoyant value CAGR of 17%, the second highest among all retail categories, in the forecast period.

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