2014-03-11 04:25:03 - Internet Retailing in China - a new market research report on companiesandmarkets.com
Taobao.com continued to lead the China internet retailing market in 2012, consolidating its leadership with a value share of 51%, up by over seven percentage points over 2011, the highest share gain among all companies. As the largest B2C platform in value terms in China, Taobao.com has a degree of control over pricing, helping it to achieve substantial growth in value sales, particularly during the November 11th Shopping Spree Festival, which has been held annually since 2009. To boost its relatively weak logistics, taobao.com started to cooperate with local logistics companies to set up warehouses in seven cities in China, to ease logistics pressure, especially during the Shopping Spree Festival period.
Internet retailing continued its booming trend in 2012, with current
value growth of 84% over 2011. The price war initiated by leading players such as taobao.com and 360buy.com has added dynamism to the market. Chinese consumers have increasingly accepted on-line shopping, thanks to its competitive prices, the convenient shopping process and the wide range of products available on-line.
Convenience, wide product availability and competitive prices will continue to be the major driving force for internet retailing in China over the forecast period, which is expected to register a dynamic value CAGR of over 29% between 2012 and 2017. With the quickening pace of life, consumers will have increasing demand for convenience. 24-hour operation and home delivery offered by internet retailing are therefore appealing. In inland cities or underdeveloped regions, internet retailing can bridge a gap, as consumers can easily purchase products not yet available in the local retailing market via a few clicks.
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